Global Market Entry Programme
In 2024 and 2025, the Netherlands France Chamber of Commerce is proud to collaborate with The Hague & Partners on the Global Market Entry Programme (GMEP) — an initiative designed to help Dutch entrepreneurs expand internationally.
As the French country partner, our Chamber supports Dutch SMEs and scale-ups in exploring and validating their business opportunities in France through tailored coaching, expert-led workshops, and targeted matchmaking.
The Hague & Partners is already preparing the 2026 edition of the GMEP. Interested companies can learn more and apply directly via the program’s website:
What makes the French market so unique — and at the same time, so challenging?
Our Business Director, Ms. Mascha Wismans, was recently featured in the latest episode of the Global Market Entry Podcast series. In this episode, she discusses the unique opportunities and challenges of conducting business in France, alongside Ms. Ella Keijzer, CEO and Founder of Bike Labyrinth, who shares her entrepreneurial journey of expanding into the French market.
Key topics addressed in the podcast include:
The strategic advantages France offers to Dutch entrepreneurs
Sector-specific growth opportunities within the French market
Strategic considerations: regional versus nationwide expansion
Hiring strategies: recruiting local talent versus relocating existing staff
The importance of language in business communications
Key cultural distinctions between Dutch and French business environments
Common challenges encountered when entering the French market
Practical advice and insights from experienced entrepreneurs
>> Listen to the full episode on Spotif <<
This podcast is part of the highly successful Global Market Entry Program by InnovationQuarter, designed for innovative and ambitious SMEs and scale-ups seeking to expand into France—one of Europe’s largest and most dynamic markets.
